I met with a potential new client recently to talk about her accident case. After talking a while, she said she had already met with a lawyer at a big law firm in town. Then, she asked an interesting question I am always more than happy to answer.
“Why should I hire a small law firm instead of a large firm?” I answered without hesitation.
First of all, I asked her if the big firm had offered to give her any free information about how an accident case works. "No, I didn't get any information from them," she said, "but I remember you answered lots of questions when I first called your office. Then, I went to your website and saw all your videos and felt like I knew you before we met and when I first came to your office I was given a copy of your book, Five Mistakes That Can Wreck Your Florida Accident Case, along with some other useful information – this was all before I had even decided to hire you.”
I said “I know you interviewed with a big firm but do you know which lawyer and paralegal would be handling your case there?” She told me that while she had met with a lawyer, she had no idea which paralegal she would be dealing with or if she would have the same one throughout her case. By now, she knew she would be dealing with me as her lawyer in addition to my paralegal of 27 years and when she called the office; she would never be asked “how do you spell your name." I assured her my paralegal knows every client and the daily status of their case and she responds to calls and emails immediately, not the next day or week.
"If you want to be another fish in the big firm’s pool," I told her," I'm sure you'll be happy with them. Our practice also consists of an experienced team, beyond what you see in the office, to assist in evaluating, litigating and settling our client’s cases, while giving you the personal attention your case deserves.”
The client went on to hire us and recently mentioned how extremely happy she was with her decision.