What is CAAM Events? Find Out What You're Missing if You're a Florida Cyclists!

Video Transcription:

Jim Dodson: Good morning, so what is CAAM Events and how do they promote safety and a great quality experience when you ride at an event that they're involved in? I'm Jim Dodson, the Florida Bike Guy, and my guest this morning is Paul Ricci who is the founder and president of CAAM Events and we're gonna learn exactly what they do in terms of their involvement in over 40 of the major rides throughout Florida. And what you're going to see when you're involved in one of their rides about how they make that such a high quality event. Good morning, Paul.

Paul Ricci: Good morning, Jim, how are you?

Jim Dodson: I'm great, Paul is coming to us from Orlando where he lives and operates CAAM Events. So, tell us something about CAAM Events, Paul.

Paul Ricci: Well, I mean there's so many different things I can talk about but from the consumer's side what we've done is we try to keep a calendar of events throughout the state of Florida nationally, so that we simplify the process for cyclists to find the next event to participate in.

Jim Dodson: Okay, so let me see here. Tell me what role you play in the events that you're involved in? How does that work from the consumer's standpoint? What are they gonna see?

Paul Ricci: Well, the first thing is, I'm an active cyclist myself so I participate in a lot of these events and I get to see a lot of things that work and some of the things that don't work. I listen to the chatter among the cyclists, because if you'd ridden with me I kind of get out there and kind of talk a little bit with you and so forth. And I try and identify the things that are working. And the things that are working for some events, with all the events I'm participating with, I try to take that information and spread it so that we have a more consistent product. I'm gonna take a little turn here and talk about CAAM Events itself and what we have is what we call a CAAM tour series, which I've found the simplest way to explain it is like a sports league. So, as an example, if you take the NFL where they have 32 individually owned teams but they all fall under the umbrella of the NFL so there's a lot of things that are consistent. So, they retain the personality of the event by the owner, and the couches, and so forth, but they follow the same course or field markings, the registration process is the same, the apparel, a lot of consistencies there. So, what I've done is I've paired up with a lot of these events throughout the state and actually we're expanding to other southeastern markets such as Georgia, Alabama, Tennessee, and South Carolina. And kind of simplifying the registration process, we're all using the same registration platform, and so that the customers when they register they understand what they're gonna do and once they register for the first time a lot of their personal data is already stored, with the exception of the credit card information for safety purposes, and what we want is a more consistent product across the board. Because, in essence, I'm vetting these different events for the customers or I'm identifying certain elements that make these smaller events better and more competitive as far as competing with the bigger events. And I know that I'm probably rattling off a little bit here but there's really, behind the scenes, there's a lot of things and these events will kind of delegate the registration platform. We do number bibs, t-shirts, course markings, finisher medals, finisher pins, a lot of little things.

Jim Dodson: Let me interrupt, you're talking. So, there's two sides of this. You've got the rider side and you've got the event organizer side.

Paul Ricci: Yes.

Jim Dodson: So you take an event that's been going on for a number of years perhaps with a private organization that's running it. They've got volunteers that are running the registration and what have you, but CAAM Events, what I understand you do is you charge the event a flat fee and then you handle all the registration requirements. Why don't you just talk about that for a minute?

Paul Ricci: Yeah, so with the registration we use a platform called Race Roster. It's a third party, I don't have any ownership in the company at all, but I've found that that's probably for what we're looking to do, it's very user friendly. It's probably one of the fastest growing registration platforms in the nation right now and they actually listen to a lot of the ideas that I have and they've actually implemented some of the things. And what I do is I set up the registration pages and they're pretty consistent so there is a lot of elements between the imaging, the coding, the registration questions, the pricing strategies. One thing that we've done, and this was kind of a pet peeve of mine, we make sure that there's no processing fee that's passed on to the consumer when you register.

Jim Dodson: Right, so if the event is 50 bucks you're not gonna pay $5 extra to have a third party register.

Paul Ricci: Right.

Jim Dodson: Right.

Paul Ricci: And I think we all have kind of that same feeling when we do a TicketMaster transaction

Jim Dodson: So they pay one price. Hey Louis, good morning. Louis from Orlando is checking in, how ya' doing? So from the consumer standpoint, you look online, you see it's 50 bucks, that's what you pay unless you have early payment discounts and all that but no extra fees.

Paul Ricci: Right. And we've added, with most of these events, we offer an early registration period so it really runs until about 90 days before the event. So, we've done some post-event surveys and we ask people, well, what would entice you to register sooner? And they would say, discount. So, we can give them a discount that runs really about $15 less than event day pricing and it just adds a little planning on your end but you have that and then we have a regular period that runs until about two weeks before. And during the early period and the regular period, we also do customized and personalized number bibs. So, this is pretty fun.

Jim Dodson: We're gonna get into that. So, one other thing, I think you mentioned to me the other day when we were talking, so if I'm a kind of a customer of CAAM Events and I wanna ride an event that you're doing the registration and handling the administration for I can go register from your website directly or I can go to the event organizer's website and it's gonna go to the same place, but it creates kind of a brand loyalty for people that wanna just follow the CAAM Event series and they can always register through your site, is that correct?

Paul Ricci: Correct, yes.

Jim Dodson: So, talk about, I was sort of interested in what your thoughts on how this gonna run. So, one of your emphases is on cycling safety and having a good rider's experience and eliminating a lot of the confusion sometimes we see when we go to a different event we haven't been at before and they've got different colors for mileage lengths and different ways of registering. And then you come up with a way to kind of uniform all that so everybody knows in advance and the colors are all coordinated from the markings on the street, to the sign markings, to something that you wear on your body. So, talk to me about that.

Paul Ricci: Well, the concept really started from skiing. Originally, I grew up in Denver, snow skier, and I noticed that the course markings on the trails domestically, and I think even internationally but I haven't skied internationally but I'm assuming, that are pretty consistent. So, when you ski at a beginner's slope it's gonna be marked in green, an intermediate course is marked in blue, and an advanced course is marked in black. And so, I took the same concept and found that, yeah, there was a lot of inconsistency between the types of markings, and the colors of the markings, among all the events. So, what we've done is we've basically asked all of the events to follow the same color coding. So, for a century course we're gonna mark it in yellow, and for a metric century which is typically about 62 miles we'll mark it in orange, and with half metric which is 30 miles roughly, mark it in green. So, if you do an event, say, we have a new event that just came on with our event, Sharky's, down in Venice. When you go to Sharky's or you got the Tour De Forts up in St. Augustine, the course colors are gonna be basically the same. And that way, and I know that we're gonna talk about the number bibs, but we also color the numbers on the number bibs to coordinate with the route that you registered for.

Jim Dodson: You can talk about the number bibs, go ahead.

Paul Ricci: I'm sorry, Jim. So, I found that this was really useful for me personally, I was at an event where everybody had the same color markings, or the same colored numbers on their number bibs, but there was course split, so the 75 milers went to the right, the 100 milers went straight. And I'm in this peloton and you're not talking to the people asking which course they're gonna go on, so you're just riding with these guys. And I'm going 100, these guys are 75, but I didn't know it until we split. And at that time, everybody went right, I went straight, and I'm solo.

Jim Dodson: Right.

Paul Ricci: And so,so that was one element. But then also, what I did is I fixed that because now we have the colors. Now, in the same situation a year later, I'm in same the peloton, and I can look at the numbers and see all the numbers that were marked in orange and they had, in this case it was a 75 miles so the numbers began with a seven, so it was a 7000 series. So, all the seven series numbers were turning right, but I could see visually all the orange and I could see who was riding with the yellows and I paired up properly. And then that way, I wasn't in a wrong lane, I got into the left lane and got behind the people in the yellow and all the orange, they split, and it was actually a lot more fun because instead of riding solo for those last 30 miles I'm riding with people as well.

Jim Dodson: So, just give us a little more information about the number bibs. We were talking about that, and I think it's pretty intriguing. There's several things about it, you've got color coordination, you've got a number coordination, you've got customization issue, right?

Paul Ricci: Yes, I do, I do.

Jim Dodson: So, talk about that.

Paul Ricci: So, there's a fun part, and there's a safety part. So, the fun part is during the early and regular registration periods which basically run until two weeks before the event, you can personalize your number bib. So, we have this weekend have the St. Pete Bicycle Club, they have SPBC Cycling Classic in Bradenton. And we just received their number bibs, and like Road Sharks is a cycling club out there in the Clearwater area or in the Tampa area. So, what they did in their case, they have their name on the top line and then they have Road Sharks Cycling below so they can identify their team members and have their name there. But then there's other people that will put like, shut up legs, and it's only a hundred miles, and these different things, some fun stuff. So, we don't really limit you as far as what you put on it. You have two lines play with. The only thing that we ask is that you don't put anything political or anything nasty like that. But at the end, make it fun. So, that's the fun part. We just ask that you register two weeks before the event. On the safety side, what we've found is that the numbers, so for a hundred mile course it's gonna 10,000 mile series marked with yellow numbers and for a 60 mile course it's gonna be marked 6000 series, and 30 is 3000 series. So the first number is the distance of the course and the final three numbers are the rider number. And like you had mentioned before and like I discussed, there's a lot of upside because you can visually just see who you wanna pair up with even from out of the gate. And with a lot of the events I've been working with, I've been asking some of the event directors to start the century course and the metric century course at the same time. Because sometimes people just they think that they're ready for the hundred but then they really realize I'm not ready for a hundred, and other times people are gonna do the metric and they feel like they've got the extra wind and conditioning to do the full. So, it gives them a longer period of time to kind of ride together and then they can kind of discuss and they can see other people and then make the split deeper into the course. But the number bibs are really kind of the good thing. On the safety side also, sometimes like Bike Sag, a guy named David Lancaster with Bike Sag, you'll probably see him at a lot of our events. He runs the course, he's always looking for obstructions, and kind of waving, has a cow bell and so forth, and helps you if you have any mechanicals. And so, David can look, if he's traveling down on say the hundred mile course after all the split offs and so everybody should be wearing a yellow number but now if he spots somebody that has a green number that should have been on the 30 mile course he can come up and get their attention safely and say, do you know that you're on the hundred mile course? And get them back to where they need to be. And I mean, that's kind of an extreme, but it happens because sometimes people aren't paying attention to a road marking and they'll miss a turn and continue on and now they're doing a longer distance than they originally planned.

Jim Dodson: We were talking, you know it's like you go to an event you've never done before, you're there by yourself, it happens to me a lot. They have different mile groupings, and you're looking around, it's like who is gonna be in the group that I'm in and you cannot tell. You're asking people, are you doing the 30? Are you doing the 70? And this gives you the opportunity before you even start the ride to see the group and pair up with groups that you're gonna be associated with on the ride.

Paul Ricci: Exactly.

Jim Dodson: And mainly, it's a lot of the jockeying and confusion, I think, that sometimes you run into at the beginning of a ride.

Paul Ricci: Yeah, I think definitely influence each other.

Jim Dodson: Well, I think to me it's like everything that you do that sort of takes the edge off the anxiety factor of the unknown or unexpected just adds to the quality of the experience.

Paul Ricci: Yep.

Jim Dodson: And so, all of these ride directors out there if you're listening to this or have an opportunity to listen this and you're not doing a CAAM Events registration process and all of these other things that go with it, I would urge you to get in touch with Paul and have him evaluate what he can do to help your ride.

Paul Ricci: Yeah, definitely.

Jim Dodson: So, tell us, I know you got Sharky's coming up, what are some of the major events people would recognize across the state that you're currently involved with or will be involved with in 2019?

Paul Ricci: Well, you know, it's funny, because we're working with 40-ish events throughout the southeast and the biggest one that's coming up is at the first weekend of April, Cross Florida. And this is kind of an extreme, it's 168 miles, you go from the Atlantic Coast in Cocoa to the Gulf Coast in Spring Hill, Bayport. It can either a single day or a two day event. And you and I were talking about this, and I know you're doing the two day, I'm doing the one day. And there's probably almost 600 people that do this. So, it's fun. That's probably one of the bigger events as far as the epic side. You know we have Sharky's, we have the St. Pete Bike Club they do the Cycling Classic, that's definitely an event where we're gonna have a record year this year. This is the first year that we've been involved with them but our marketing has reached more people, we've been bringing more people onto that event. And then we also work with some smaller events. Up in the Tallahassee area we have the Havana Hills Spring Classic that's on the 24th of February. And there's a lot of cyclists we do kind of the same events year over year, and we give some exposure to these smaller events. Like with Havana Hills you're gonna get some terrain about 4,000 plus of elevation on the 88 mile course. So, you don't really have to leave Florida, and you get something different. Down in Naples we have the TD Bank Bike Brunch. TD Bank Naples Bike Brunch, that's on March 3rd. And then, in the Dunedin area we have Ride For the Animals on March 9th. So, those are just four of upcoming events, but we're working, so we're working with a bunch of different events throughout the whole state. In the southeast, a lot in central Florida, up in the northeast part, Tallahassee area. We have Hearts for our Hospital bicycle challenge in the villages in November. I mean really, we've gone through and a lot of these events have really just stepped it up and delivered a great experience. And we have turned a lot of these events into destination events so cyclists will pair up, they'll get their cycling club together with their friends, and they'll go and travel and have a great time. We have one at the beginning of June called the Tour De Melon, and when I got involved with them they were a hundred and something people, this was a couple of years back, and last year they're over 300 people. So, it's not a big event but it's a fun event. You know flat, butt course for some people.

Jim Dodson: Where is that?

Paul Ricci: It's in Chiefland.

Jim Dodson: Oh, Chiefland, yeah. I've done that one with one of my friends, Bill. Bill and I went up and did that a couple years ago. Don't they have the watermelon parade and all that going on at the same weekend?

Paul Ricci: They do, they do

Jim Dodson: Which is very interesting, if you haven't been up to Chiefland for all the events around the watermelon parade and the watermelon festival, it's pretty interesting.

Paul Ricci: Yeah, but it's just an example of some of these small town events that people just haven't heard of before, but when they become part of our series we're giving them the exposure that's needed and then people really kind of they gravitate towards those events. Because sometimes they may not really like the big, big events, you know, they get kind of lost in those. But they like seeing something different, they'll travel around, and see some small towns and see some quiet back roads, and it's always a good time.

Jim Dodson: You know, for the event organizers out there think about what Paul is saying here because it is difficult for a club or a small organization to reach your designated population, most rides become stagnant, they're not growing year over year. And think about with this brand consistency, as Paul's numbers continue to grow and more and more people are attracted to CAAM Events and are looking at that as the resource, you're gonna get all of this cross pollination between events that's just gonna increase everybody's opportunity to ride more and varied events throughout the state.

Paul Ricci: Yep.

Jim Dodson: Which is a great thing for cycling.

Paul Ricci: Yep, and the hidden thing is that most of these events support charities. So, from a cyclist's perspective, we're looking at it, what's in it for us? And so, we're basically buying an experience because we're going with our friends, and we're gonna see different things and so forth, so we're having a good time. But on the flip side, they are people that go to these events and every dollar that goes in, net of the expenses, there's money that trickles down to a charity and to real people. And I've had some situations where people, Tour De Cure was one and Camp Boggy Creek, those are two events that I've worked with. And I was on the committees, but I received little cards from kids saying thank you, and that was just an example of you know, we went for the fun time and we registered and all that, but then the money trickles down and has an immediate impact on these kids and families and real people.

Jim Dodson: Okay, Kati just slid in, I did something to my computer. So, I'm gonna take one break and then we're gonna come back and talk about t-shirts for minute.

Paul Ricci: Okay.

Jim Dodson: Wanted to mention something that we've seen a lot of recently and that is calls from people that have been involved in crashes where there is no insurance coverage. Sometimes you have cases where there's no coverage on behalf of the driver or for whatever circumstances, someone's been hurt, and I think if you're riding without health insurance in Florida you need to think about a way to self insure your health insurance. And I think one of the ways you can do that, seems like I mention Velosurance a lot and I have no relationship with Velosurance. But check out their website because I'm pretty sure that on their site if you register your bike and insure it with them, you gonna have the opportunity to have what I understand to be up to $10,000 in medical insurance if you're involved in a crash. So, just make sure that you check that out, see if it applies in your situation. It gives you an opportunity to have some coverage, particularly if you're riding a bike and don't have health insurance. So, as you know, we represent cyclists across Florida. If you've been involved in a cycling crash or know someone that's been involved in a cycling crash, police may have told them they were at fault or they have some responsibility, got some question in your mind about whether you have a case that could actually be pursued, just call. I'll talk to you about it. If we can help you, I'll tell you. If I can't, I'll tell you. And we just wanna help cyclists, our passion is to help cyclists and anything we can do to help you, we're here for you. So Paul, back on the podium a minute. We talked the other day in our preparation about the T-shirt issue and I know you're doing something with your T-shirts so talk to us about that.

Paul Ricci: Oh boy. Well you know, T-shirts are funny. I wanna be careful how I say this but I think it's all with a positive result. I think we've all gone to events and received a T-shirt, and said to ourselves, I'm never gonna wear that T-shirt again. And so, we probably all have a drawer full of countless T-shirts that have just been worn lightly.

Jim Dodson: I will say this, the good ones stand out.

Paul Ricci: Yes.

Jim Dodson: That's one way to put it. The good ones stand out.

Paul Ricci: Yeah. And so, what I've done, is we've reached out to some of these events and I'll be honest with you I experimented with it myself. So, I produce a couple of events and we put together some T-shirts, and the styling that we're using now, I don't have one on right now but it's kind of the same concept where you'll have a small logo on the front and on the back what we do is we have a custom design specifically for that logo. It's not just for the event, it's not just the logo, and it's not countless sponsor logos on the back. What we do is I give the elements to our partners and say these are the things that we wanna include and they just go to town and come up with some stuff that is just amazing. And taking it a step further, what we find is that we wanna find a color that's gonna be a little bit more neutral, something that everybody can wear, because everybody's coloring's different and I think certain colors look better on certain people. So, we kind of shy away from those brighter colors, orange and bright neon green. Those are fun for the day but realistically you're probably not gonna wear that on the street as part of your normal T-shirt wardrobe. So, we've done kind of more neutral, better quality materials, and taking it a step further we found that 40% of the registrants at these events are ladies and unfortunately the ladies have kind of sidelined with these boxy crew neck T-shirts that they'll never wear even if they like the design, it just doesn't compliment their shape. So, what we've done is we'll go with ladies V-necks and a nice design. Actually, my wife and I, we've gone through what I found with her advice what was the better materials for the V-necks, find a nice color that's complimentary. Same thing, put the little logo on the front, something on the back. You know, we're not doing big obnoxious logos and stuff on the back, but something that's still kind of fun, and finding a color that they'll wear. So, more and more of these events are kind of leaning into working with us on that. Kind of like the barrier in some cases is that they might have somebody who's donating T-shirts and so they're not really getting the higher quality T-shirts or the event director is kind of at their mercy as far as what's being delivered.

Jim Dodson: Say, Jim Pigmon's signing in. Hey Jim, how ya' doing?

Paul Ricci: Hey, Jim.

Jim Dodson: And Harris Hickman. Hey Harris, you're going to the Honor Ride next weekend, good thing. Riding with the Heroes, great great great cause. So, this is just another reason, I think, from the event organizer's standpoint, not only do you give up the registration responsibility and headaches associated with that, you don't have to design the T-shirts. You eliminate all the dealings with T-shirts, and buying for them in the sizing, and storing them, and all that stuff. Because they always end up with too many of the wrong sizes and they've got these bicycle T-shirts left over. Or they don't have enough and the people who registered don't have their size, well that happens all the time.

Paul Ricci: Well, and the other thing too is a lot of these events now are kind of getting to the point where, so this is from the event director's side, there's a cost. There's a real cost to the event as far as buying T-shirts. So, the last thing that they wanna do or should do is over purchase T-shirts, because it's always a guess. And you know, I run these weekly reports for the event directors and so we're kind of tracking to see how many registrations are coming each week. So, there's a lot of consistency. We know that in the last two weeks there was a certain percentage of people that register pretty consistently and it goes across all the different events. But in my opinion, it's probably because they're probably waiting for the weather report or just seeing how their personal schedule plays out or something of that nature. The downside is that the event director can't do an accurate order on the T-shirts, so what we're finding is that along with the early and regular period, that's getting to be where their T-shirt cutoff is. So, they're saying that you have to register by a certain date to be guaranteed a T-shirt and then they'll guarantee your size and it lets them order. And then what they'll is they might order a little bit of extra just in case. But they don't have any idea what the exact sizes are gonna be, especially if they're doing ladies and a men's cuts, so everything is kind of a guess and then hoping that they have enough. And then the last thing that they'd wanna do is not have enough T-shirts. So, they're kind of going to that two weeks before, that's your cut off, get your number bib, get your T-shirt guaranteed, get the lower price. And then in the end, there is a lot more upside to everybody because then they can plan their food properly, they can plan their volunteers, their sag stops, they're core support so if they need more volunteers in addition to if they bike sag out there. So there's a trickle down effect to not just ordering the proper T-shirts, but it's just a lot of timing.

Jim Dodson: Well yeah, and this is really kind of a promo for what you're doing to all these ride organizers, particularly those that may be listening that have never worked with you, think about all the effort that goes into a club, putting together an event, and the tremendous number of volunteers needed. And I think it's something that holds people back, quite frankly, from doing an event because they don't have the manpower to get it done and so much of what they're doing you can do for them. Really at a more uniform and predictable cost.

Paul Ricci: Exactly.

Jim Dodson: Yeah, so that's great. So, one of the things that I wanted to talk about was the benefits to the event organizers but I think we really covered most of those things. All the registration, the flat fee, the bibs, the color coordination, all that stuff.

Paul Ricci: Yeah. Well you know, there's another item to is, let me see here. We talked about the CAAM Tour series, which is basically the collection of different events. And what I've found too, is that there's a lot of people that do a lot of our events. They come up to me and they say thank you for putting together an event, and I wanna tell them that I'm not the one that's personally produced the event. I ask the event directors to delegate certain things to me that I can take care of and let them focus on the bigger picture items. But at the same time, we wanna reward these people that are loyal to the series and to the events. So, we established what's called a perks package. And within Race Roster, so if you're a perks package member, you get a 10% discount on your registration fees and it's 35 bucks a year. And you'll get a discount if you use a promo code after connecting with Kati and sending in a request there. But what's simple is you don't have to have a password, so when you register with Race Roster there's a section that says do you wanna register as a member of a club? And you'll just click a field if you're member, your name populates, you hit a green validation button, and your discount applies automatically, so you don't have to remember anything. And then that way we can kind of track too who's doing more of these events and we have some things coming down the line that'll reward our more loyal customers. But in the end, I think it's just good for everybody to do that-

Jim Dodson: Yeah, when you mentioned the perks package, so you do actually have a package that you sell to the public for $35 that it gives them discounts on clubbing? Do you have our own SprocketLife clothing apparel?

Paul Ricci: Yep, we do.

Jim Dodson: You got for that, discount for events. I think, oh the event jersey, I mean, do you give a discount for that as well?

Paul Ricci: We do.

Jim Dodson: Usually can be another $75 or $65 for that event jersey, and you get a pretty good savings if get that through your CAAM perks package.

Paul Ricci: Oh yeah, I mean, to me if you're an active cyclist it really is kind of no brainer as far as the 35 bucks, and in your case with your customers minus the five bucks. But it runs the calendar year, we're right at the beginning of the season, now's the perfect time to become a perks package member and get a lot of the events coming up. If you go to CAAMTourSeries.com, you'll see all the events and we have more being added to that list.

Jim Dodson: So, one thing we haven't talked about is I know people are listening, they've picked up that you're a pretty avid cyclist, you're doing a one day ride for the Cross Florida. But you've been involved in cycling for some time in Florida and it sort of gives you some bonafides for what you're doing. You're not a Johnny-come-lately to this sport, trying to climb onto it.

Paul Ricci: Nah, nah, I started cycling believe it or not it was November of 2010. I was an avid tennis player and got into cycling, and now actually my tennis is horrible, so.

Jim Dodson: That's good. Well, I mean it's like me, you can only do so many things. You know, there's only so much time in the day that you can devote to activities. You do one, and you can't so some others. So when did you found CAAM Events? And tell us about the organization side of it.

Paul Ricci: So CAAM Events, I've gotta go back, I think it was around 2014 when I really kind of dialed it in. Everything started back in 2010 when I started cycling and I went online and I just like, I'm cycling. I looked online, where do I cycle? And it would just take me everywhere and I could never get the information that I wanted. So I put together a little spreadsheet, put together website, and it was all really about local club rides and I would list some of the bigger events. And now things have kind of reversed to where the attention really goes to the events and then I decided to see if I can help some of these events with their marketing efforts and it's actually grown quite a bit. And we have national clients, everything is starting here in Florida, we still have some events that we're trying to pair up with here in the state. And we feel like the southeast states are definitely a good first area to expand into, so.

Jim Dodson: Well you know, I'm fortunate, I had the opportunity to meet Paul a number of years ago and we've been good friends. And he's a great rider and great person and he's doing a fantastic job with CAAM Events and any race director, anybody who own a club, that you're not using them I would urge you to get this information to the people in your club because I think this is something that would really benefit not only the club but the event participants. And I think it just really enhances the rider experience which is all what I'm about, and safety, anything that we can do. I will constantly preach, anything that you can do to increase your odds to arriving safely that day, I'm on board for. This is just one more thing. It increases the safety, it increases the overall experience for the event. So, we're running bit.ly link here on the screen I think we're using the FL bike crash book. So, this is my Bicycle Accident Handbook. You get an e-version online, and when you do that you're gonna get a 10% discount for CAAM Events. So, I'd urge you to go that, get your discount, I would urge you to sign up and become a CAAM Events perks member. Paul, it's been great talking to you today and I think you've given us great information. I appreciate it very much, taking the time to be here, I know you have a lot to do.

Paul Ricci: Alright, I appreciate it, Jim. And you know, I really wanna thank all the cyclists out there too that have been supporting us. And the great thing about this sport is we make a lot of friends and that's the best part of this whole sport is just all the friendships that you create.

Jim Dodson: It's the people, it's all about the people.

Paul Ricci: Yep, it sure is.

Jim Dodson: Alright man, it's been great. Everybody, that's what we have for today. Look forward to seeing you on the road. This is Florida Bike Guy, if I can help you let me know. Take care, Paul.

Paul Ricci: Alright, thanks Jim, thank you everybody.

Jim Dodson: See you in Cocoa.

Jim Dodson
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A Florida injury lawyer, family man and avid cyclist who clients have trusted for over 25 years.